Become a Partner

We’re looking for others who believe in collaboration and working together to share what makes our region so amazing.

If you’re passionate about crafting outstanding experiences in the Nordegg & Abraham Lake region we’d love to talk. These are a few of the things we look for in our partners.

The first thing is the ability to work with others. We expect you to be passionate about growing the destination while also being able to collaborate toward practical solutions. This means respectful conversations, considering various viewpoints and avoiding negative comments about other operators.

We may have different approaches to creating experiences but we all put the visitor at the centre of all adventures. Our focus is on those that Travel Alberta refers to as Curious Adventurers as the shared guest we work together to attract to our region.

Mornings at Expanse Cottages
Canoeing on Goldeye Lake.

As a minimum, you meet all industry standards, from insurance to permits and regulations. We also expect you to go beyond the basics to meet or exceed all industry best practices when it comes to risk management and the guest experience.

Things like sustainability and ethics aren’t done just to get a gold star. Like us, you believe in doing the right thing because, well, it’s the right thing to do.

Finally, you’re always improving. None of us are perfect but we’re all committed to learning from our actions, searching for new ideas to improve our operations and always making the experience better for our guests. One of the best ways to do that is by collaborating with other like-minded experience providers.

Why Should We Collaborate?

Our goal is for Nordegg & Abraham Lake to be Alberta’s premier adventure tourism destination for curious adventurers by 2035.

We’re doing this by working together with our community and industry partners to responsibly grow our destination and inspire visitors by celebrating the adventures that make the Nordegg & Abraham Lake region special.

There are a lot of issues outside of our control but what we can do is collaborate on areas where we can make a difference. Our focus is on improving the visitor experience in the region in three areas:

  • Destination and product development: we work with our industry partners to grow the destination experience and find ways to solve the challenges we encounter along the way.
  • Destination marketing: we’re creating demand for our destination by sharing the stories of the region to encourage visitors to stay longer, do more and make a positive contribution to our local communities.
  • Sales and business development: we provide a central booking service and packages for visitors while working to increase sales through the travel trade.

As a group, we have a stronger voice for our region and grow our destination.

Choose Your Partnership Level

Membership Options & BenefitsIndustry PartnersDestination Partners
Annual Subscription
April 1st to March 31st
$50Wholesale Contract
Industry newsletter and information
Industry events
Registrations fees may apply
Industry training and workshops
Registrations fees may apply
Advocacy & industry support
Itinerary inclusion*
Destination events inclusion*
Website listingBasicFeatured
Event listings$100 (bundles of 4 events)**
Inclusion in website stories, updates and guides*
Photo library access
Photo & video creation opportunities*
Social media inclusion*BasicFeatured
Newsletter inclusion*
Marketing campaign inclusion*$

Additional buy-in options are available

Creators, influencers & media opportunities*
Central booking services
Packages inclusion*
Reseller program
Travel trade opportunities*
Voting rights at AGMStarting in 2024/25***

* The level of participation is dependent on product availability and brand alignment.
** Event listings are available in bundles of 4 events. Events must be visitor focused and aligned with the brand.
*** Details will be available later in 2023/24.

Industry Partners

This option is available to tourism businesses with products available to visitors at least 10 days per year in the Nordegg & Abraham Lake region. It includes participation in industry events, advocacy efforts and inclusion in some of our marketing campaigns.

You must have demonstrated an ability to work with others and offer a market-ready tourism product that appeals to our target market.

The annual subscription is $50.

Destination Partners

Our Destination Partners make a significant contribution toward growing our destination and, as such, they are featured prominently in all of our activities.

This option is available to activity and lodging providers with products available to visitors at least 120 days per year in the Nordegg & Abraham Lake region.

Each partner must meet the Industry Partner criteria, have a wholesale agreement on file and offer a minimum of 20% net rates for sales through the Explore Nordegg & Abraham Lake central bookings service. Lodging providers must be able to accept bookings outside of Airbnb and have business insurance (insurance provided by sites like Airbnb or VRBO is insufficient).

Ready to Work Together?

We are currently welcoming new partners who are directly involved in delivering tourism products within the Nordegg & Abraham Lake region. Fill out the form below to get started or contact Annabelle ( if you have any questions.