Our Approach to Adventure Tourism

What is Adventure Tourism?

Before we discuss our culture and brands we need to take a few minutes to make sure that we’re all talking about the same thing when we refer to adventure tourism.

In this section we’ll introduce:

  • what we mean by adventure tourism;
  • how the adventure framework helps us be intentional in the experiences we offer; and
  • how the adventure cycle helps us refine our products.

If you’re joining us as a guide, you’ll learn about all of this in more detail as part of our adventure guide training course

We use “adventure” to refer to everything we do, whether it is a guided tour or a meal at the Canteen. Depending on your role you may use wording that’s more specific to what you do within your team but keep in mind that whenever we refer to adventure it is meant to include all of our products.