Our Plan for 2022-23

The last two years have been challenging, from the unpredictability of operating in a pandemic to the highest visitations ever recorded and a decade’s worth of changes happening in a very short period.

We expect visitations to plateau in the short term, giving us a chance to catch our breath and assess what’s working and what’s next. This leaves us in a better position to look ahead more intentionally as we build on the current momentum to grow our destination responsibly.

Our vision is to see Nordegg & Abraham Lake grow as a Rockies adventure destination where tourism makes a positive contribution to our local communities. What that looks like 15 or 30 years from now is a picture we like to keep a little blurry so that we can give ourselves room to try new ideas along the way without the pressure of creating a picture-perfect community.