The Building Blocks

We looked at why we are drawn to adventures earlier. These are the details that need to come together for each adventure to create the connections with place and people. This is how we make those special moments happen and are at the core of our role as adventure guides.

In this section, we’ll be focusing on the building blocks of the adventure framework.

The Adventure Framework - Building Blocks

It all starts with the goosebump moment, the part of the adventure that rises above the everyday, leaving us speechless and in awe. This is the reason why we offer the adventure. It’s similar to the vision, theme or big idea that other frameworks use.

For the goosebump moment to resonate with our guests we need to find the right combination of activities, supporting moments and stories while making sure that we set up a safe environment where the logistics are handled seamlessly.

All the building blocks need to work together for the adventure to be worth doing. We should always be thinking of them in combination rather than on their own: a safe adventure without challenges is boring and the perfect activity poorly planned is a recipe for disaster.

Reinforcing Memories

This is the step that makes a collection of activities into a memorable experience. It is our chance to reinforce the memories we made on the trail, helping our guests remember their adventure forever.

It can be a physical object that acquired special meaning during the adventure or a photo on their phone. We find that something as simple as a conversation over hot chocolate at the end of the tour, sharing the highlights and surprises of the day can have the greatest impact.