The Adventure Framework
These are the elements we bring together to create the adventure. This is our framework to determine which options will best work together.
Two Approaches to Experience Development
The difference between the retail and purpose based approaches to experiences is one of mindset: a focus on the short versus the long term.
Embracing Constraints
Authenticity, desirability, feasibility and viability need to be addressed at every step of the experience development process.
Experiential Travel, Adventure Tourism and Outdoor Recreation
All of these activities have the power to transform participants. The difference is on what they aim to change.
Start with Why
There are only two ways to influence human behavior: you can manipulate it or you can inspire it – Simon Sinek
Packages, itineraries, experiences…
The need to explain the difference between a travel package, an itinerary, a destination experience and a product experience is one that we come across often when working with others on new opportunities.
Asking Why to Craft Better Experiences
A look at two different ways to craft experiences we often come across, each of them appealing to a different type of operators and guests.
Transparency and Sharing
Transparency is about more than just PR. It’s about raising the bar for all of us to create better guest experiences and grow our local visitor economy.
Showcase Adventures: Waskasoo Park Bike Tour
Despite a rainy start of the day, we had a great time learning about coffee, exploring the trails and enjoying lunch at the Gaetz Lakes Sanctuary.