Thoughts & Insights

A discussion with the incident command team from Clearwater County, Alberta Wildfire, AEMA and Alberta Parks on the Black Mountain Fire.

Discussions with Alberta Parks on current challenges, like communication and permits along with opportunities for parks in the region.

The two main items this month were the revamped Travel Alberta grant program and a discussion with Alberta Parks on local challenges we often encounter.

Bringing the frozen wonderland theme to life with artisans, locals and amazing landscapes.

A short meeting to catch up during the winter season and to take a look at destination activation options for next year.

Discussing the Nordegg Development Plan with Jose Reyes, Clearwater County's Director of Planning, to find out more about how it impacts our housing challenges.

Following up on the housing discussion, looking at our target markets with Travel Alberta and crafting winter itineraries.

A discussion with Jerry Pratt, Clearwater County's EDO, on the housing challenges faced by businesses in Nordegg.

Capturing the beauty of the fall colours and sharing the stories of the region.

Building our summer adventure content, from rafting to nature-inspired art and hiking, with MODERNSPEAK and Roam Creative.

A look at our plans as we expand our partnerships and content development projects.

Capturing the magic of winter adventures in the Nordegg & Abraham Lake region with Modernspeak and Roam Creative.

These are the elements we bring together to create the adventure. This is our framework to determine which options will best work together.

The difference between the retail and intentional approaches to experiences is one of mindset: a focus on the short versus the long term.

Authenticity, desirability, feasibility and viability need to be addressed at every step of the experience development process.

All of these activities have the power to transform participants. The difference is on what they aim to change.