Thoughts & Insights

Bringing the frozen wonderland theme to life with artisans, locals and amazing landscapes.

Capturing the beauty of the fall colours and sharing the stories of the region.

Building our summer adventure content, from rafting to nature-inspired art and hiking, with MODERNSPEAK and Roam Creative.

Capturing the magic of winter adventures in the Nordegg & Abraham Lake region with Modernspeak and Roam Creative.

These are the elements we bring together to create the adventure. This is our framework to determine which options will best work together.

The difference between the retail and intentional approaches to experiences is one of mindset: a focus on the short versus the long term.

Authenticity, desirability, feasibility and viability need to be addressed at every step of the experience development process.

All of these activities have the power to transform participants. The difference is on what they aim to change.

There are only two ways to influence human behavior: you can manipulate it or you can inspire it - Simon Sinek

The need to explain the difference between a travel package, an itinerary, a destination experience and a product experience is one that we come across often when working with others on new opportunities.

A look at two different ways to craft experiences we often come across, each of them appealing to a different type of operators and guests.

Transparency is about more than just PR. It’s about raising the bar for all of us to create better guest experiences and grow our local visitor economy.