We believe that by working together we can grow our destination and help more people discover the culture, people and natural beauty of our region.

Industry Partners

Our goal at Nordegg Adventures is to inspire our guests to play outside and help them experience their adventure so that they can discover the culture, people and natural beauty of the region.

Our guests, the visitors to the region and our industry all benefit when we work together, share and collaborate. That’s why we created Explore Nordegg & Abraham Lake, a not-for-profit corporation focused on the responsible promotion and development of our region as a destination.

This is our attempt at sharing some of the things we’ve learned along the way, paying forward all the great support we’ve received over the years and making it easier for all of us to work together to grow our destination.

Looking for information on the region? Check out the main explorenordegg.ca site for all our guides, activities and itineraries.

Whitegoat Falls

Our Plan for 2022-23

The last two years have been challenging, from the unpredictability of operating in a pandemic to the highest visitations ever recorded and a decade’s worth of changes happening in a very short period.

We expect visitations to plateau in the short term, giving us a chance to catch our breath and assess what’s working and what’s next. This leaves us in a better position to look ahead more intentionally as we build on the current momentum to grow our destination responsibly.

Our vision is to see Nordegg & Abraham Lake grow as a Rockies adventure destination where tourism makes a positive contribution to our local communities. What that looks like 15 or 30 years from now is a picture we like to keep a little blurry so that we can give ourselves room to try new ideas along the way without the pressure of creating a picture-perfect community.

Upcoming Industry Events

Thoughts & Insights

The Adventure Framework

These are the elements we bring together to create the adventure. This is our framework to determine which options will best work together.

Two Approaches to Experience Development

The difference between the retail and intentional approaches to experiences is one of mindset: a focus on the short versus the long term.

Embracing Constraints

Authenticity, desirability, feasibility and viability need to be addressed at every step of the experience development process.

Experiential Travel, Adventure Tourism and Outdoor Recreation

All of these activities have the power to transform participants. The difference is on what they aim to change.

Photo & Video Galleries

We have a collection of inspiring photos and videos available for you to use in promoting our region. The assets are updated regularly with new content.

We are adding galleries built around our seasonal themes and adding keywords to make it easier for you to find the picture you’re looking for. Contact us if you need assistance in finding the right picture or if you need a password to download the assets.